Melbourne’s greenfield land market has been rebuilding year on year. Sales climbed from roughly 8,000 lots in 2023 to 9,000 in 2024, and approximately 12,500 in 2025. That trajectory matters. It is not a spike — it is a structural recovery confirming that underlying demand never disappeared. Confidence did.

RPM Group is forecasting Melbourne could hit 15,000 to 16,000 lot sales in 2026 — a return to long-term normalised conditions. For englobo landholders sitting on rezoned or PSP-approved parcels, this is the signal they have been waiting for. Developer pipelines must be restocked. Acquisition budgets are moving.

Colliers research confirms the momentum, with annual greenfield sales surging to approximately 8,100 lots in calendar 2025 — a 40 per cent lift on the prior year — despite tightening availability of titled land and persistent affordability pressures. That combination of rising volume and constrained supply is precisely the conditions that drive competition for englobo sites.

Of the lots currently on the market, only around 821 are titled — a year-on-year contraction of approximately 30 per cent. Developers are disciplined. They are not over-releasing. They are buying ahead of need. That is the englobo opportunity.

Victoria’s Urban Development Program identifies 165,671 lots from zoned englobo land across Melbourne’s growth areas, alongside a further 128,536 lots from unzoned englobo land still requiring a PSP before development can commence. The pipeline is there. The question for every landowner in that pipeline is when they transact — and who they trust to get the best result.

Late 2025 delivered proof of what happens when sentiment lifts: November recorded around 1,400 lot sales, the strongest monthly result in three years. When confidence returns to greenfield markets, it returns fast. Vendors who are positioned and ready to transact capture the premium. Those still deciding miss the window.

Land Nation operates across Melbourne’s highest-velocity growth corridors — Wyndham, Melton, Hume and the outer south-east. If you own development land in any of these corridors, now is the right time to understand your position. Contact our team to start the conversation.